Interlude...

Dear Readers,

   

   Sorry for all the short posts lately; I've had to use my morning writing time to finish something else (i.e. stare into space and get nothing done at all). Thanks for bearing with me. Here's some good writing rules by David Ogilvy that you should hang above your desk. If you don't write much, then just follow rules 4 (for talking) and 10 (for every day). Bye, love you.

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification,attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.